Ahead-looking: The UCF Knights soccer group traded within the conventional numbers on the again of their jerseys for QR codes over the weekend. The concept behind the swap is to supply one other method for the college to assist promote gamers. As illustrated in a promotional video for the function, followers can use their smartphone to scan the QR code to be taught extra a couple of explicit scholar athlete.
The function debuted throughout UCF’s annual spring game on Saturday.
UCF is not any stranger to considering outdoors of the field in relation to participant promotion. For final yr’s spring sport, the college changed gamers’ final names with their Twitter handles.
The Way forward for Faculty Soccer is right here pic.twitter.com/br2eBXxuXM
— UCF Soccer (@UCF_Football) April 15, 2022
Whereas an modern use of QR codes beneath the NCAA’s new name, image and likeness policy, it is not all that sensible. Followers within the stands must zoom method in and attempt to seize codes as gamers are racing up and down the sphere. Watching at house on tv, you’d presumably simply have to attend for a replay or the digital camera to single out a participant you have an interest in. By that point, you could possibly have simply regarded up a participant’s stats a lot quicker by yourself.
In actuality, it is little greater than a advertising and marketing stunt / gimmick designed to get the eye of recruiting targets. Teenagers will be apt for brand new concepts that would make them stand out from the gang, and one thing like this definitely accomplishes that objective. It was solely used within the spring sport and virtually definitely will not make it into common season video games later this yr.
Nonetheless, it is higher than the promoting the NBA permits on game-worn jerseys.